The Brand Reporter – Mug Shot Contest

There was an open design contest by The Brand Reporter and the assignment was to design the coffee mug which will be the subscription gift for there new subscribers to the mag.

I have 2 quick entries for The Brand Reporter Mug Shot contest.

1. Smoke-like-design

The very first idea clicked me was to work on typography and to use it effectively to go with the subject, here its for a happening brand magazine which gives up-to-date reports on brands regularly…. meaning its served hot. The same implies here in my design with the use of typo and adding few facts of coffee which is applied here as the smoke coming out from the brand below (The Brand Reporter).

The user would definately be interested in reading the lines about what is written in this mug, the fonts will be small so they wil have to take it little closer and read.. and yes tilting the mug to read the lines.

The facts written on this mug are:

# Coffee is the second most traded product in the world after petroleum.
# It takes five years for a coffee tree to reach maturity.
# The word coffee entered English in 1598 via Italian caffè, via Turkish kahve, from Arabic qahwa.
# Coffee is consumed in large part not simply because of taste, but because of the effect it has on those who drink it.
# The world's largest coffee producer is Brazil.
# India on top 10 green coffee producers in the world.
# Latte art or coffee art refers to designs created on the tops of espresso based drinks by a barista.

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2. tic-tac-toe

 

On the title end, i tried tweaking the real game title from tic-tac-toe to smile tics . smile tacs . smile toes

On the design end, i have used the computer smileys and the tic-tac-toe game concept… the smiley's in yellow are the winning smileys! and other show their loosing expressions for not winning/smiling.