Hitesh Mehta | communication designer

May 22, 2006

The Brand Reporter – Mug Shot Contest

Filed under: Art & Design — Hitesh Mehta @ 1:53 am

There was an open design contest by The Brand Reporter and the assignment was to design the coffee mug which will be the subscription gift for there new subscribers to the mag.

I have 2 quick entries for The Brand Reporter Mug Shot contest.

1. Smoke-like-design

The very first idea clicked me was to work on typography and to use it effectively to go with the subject, here its for a happening brand magazine which gives up-to-date reports on brands regularly…. meaning its served hot. The same implies here in my design with the use of typo and adding few facts of coffee which is applied here as the smoke coming out from the brand below (The Brand Reporter).

The user would definately be interested in reading the lines about what is written in this mug, the fonts will be small so they wil have to take it little closer and read.. and yes tilting the mug to read the lines.
MugShot 1

The facts written on this mug are:

# Coffee is the second most traded product in the world after petroleum.
# It takes five years for a coffee tree to reach maturity.
# The word coffee entered English in 1598 via Italian caffè, via Turkish kahve, from Arabic qahwa.
# Coffee is consumed in large part not simply because of taste, but because of the effect it has on those who drink it.
# The world's largest coffee producer is Brazil.
# India on top 10 green coffee producers in the world.
# Latte art or coffee art refers to designs created on the tops of espresso based drinks by a barista.

———————————————-

2. tic-tac-toe

 MugShot 2

On the title end, i tried tweaking the real game title from tic-tac-toe to smile tics . smile tacs . smile toes

On the design end, i have used the computer smileys and the tic-tac-toe game concept… the smiley's in yellow are the winning smileys! and other show their loosing expressions for not winning/smiling. 

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54 Comments »

  1. I had recieved a mail about the competition hitesh… but didnt participate..
    I must say these are really good designs. I'm totally impressed with them. πŸ™‚

    All the very best to you!

    Comment by lavannya — May 22, 2006 @ 12:42 pm

  2. hi hitesh,
    quite interesting ,i must say…
    and its good to see that u participate in all these competitions.
    I’ve been wanting to do this…but guess just getting lazy.
    Do me a favour,do keep me posted about these competitions whenever you come to know.
    its a good change from the regular design work.
    my best wishes to you..
    keep the good work going πŸ™‚

    Comment by mahashweta shah — May 22, 2006 @ 3:04 pm

  3. Lavannya:
    thank you for your comments and liking the designs… am jus waitin for the other entries to see and vote ofcoz.

    Mahashweta shah:
    Thank you and i will surely put any such contest happening on my blog next time. It is definately a good change with your routine work actually.. and once you start working for such contest the effort & the time you put in will always ask you for more..

    Comment by Hitesh Mehta — May 25, 2006 @ 1:01 am

  4. hey hitesh,

    definitely liked the first design….
    even i have participated in the contest…
    im curious to knw when r the results likely to be out…
    if u have any info plz fwd it to…koolrahul2000@yahoo.com

    also let us share such info abt contests….its gud fun to work 4 such thngs…it always is gud excersize for grey cells and the creative juices start flowing!

    Regards,
    Rahul M.

    Comment by Rahul — May 31, 2006 @ 12:24 am

  5. Really nice designs..have really made a good use of ur greycells..keep up the work ..cheers!!!

    Comment by Sheetal — May 31, 2006 @ 6:05 pm

  6. I really like the tic tac toe design. It’s cute, and it’s fun. Add it to the white background of the mug, it really stands out.

    Comment by gourmet flavored coffee — September 29, 2006 @ 9:27 pm

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