Hitesh Mehta | communication designer

June 26, 2006

BrandReporter Mugshot – Shortlisted

Filed under: Art & Design — Hitesh Mehta @ 11:56 am

My design for the coffee mug has been shortlisted and is up for individual voting.. you can check all the 12 finalists here:http://www.thebrandreporter.com/mugshot_contest/index.html

If you like my entry then do vote with your name & email provided in the same page (below). Since its not possible for you to read the 'coffee facts' on the design i am writing down here:

The 16 most interesting facts & trivia on coffee written here are:

# It takes five years for a coffee tree to reach maturity.

# A coffee tree has a lifespan of about 50 to 70 years.

# Coffee is consumed in large part not simply because of taste, but because of the effect it has on those who drink it.

# Sprinkle spent coffee grounds around the base of your garden plants and it will stop snails and slugs from munching them.

# Coffee is the second most traded product in the world after petroleum.

# Latte art or coffee art refers to designs created on the tops of espresso based drinks by a barista.

# India on top 10 green coffee producers in the world.

# The world's largest coffee producer is Brazil.

# The word coffee entered English in 1598 via Italian caffe¨, via Turkish kahve, from Arabic qahwa.

# The aromas in coffee develop at the 10th minute of roasting.

# Coffee, the world's second most popular drink after water.

# Vincent Van Gogh was a big frequenter of the cafe society and famously said “I have tried to show the cafe as a place where one can go mad.

# An espresso has less caffeine than a cup of coffee!

# A scientific report found that the steam rising from a cup of coffee holds antioxidants which prevents heart disease.

# Coffee is the seed of a cherry from the tree genus Coffea.

# The coffee cherries turn from yellow to orange and then bright red, 6 – 8 months after flowering.


June 16, 2006

Ah! Take a break

Filed under: Opinion — Hitesh Mehta @ 5:19 pm

Yes, advertising and humor goes well but this does not mean you go away from the logics. In the recent times we have seen quite a few TVC for job sites from Times Group 'peanut ad' and Naukri.com 'hari sadu' which targets job seekers to log on and post resumes.

Both the above concepts though executed differently but has one message 'not happy with your boss/job? try our job site'. Hmmm.. may be it gives the message and if you like such ads you will end-up with a grin. Fair enough.

In the recent news, we have monster.com TVC with another humor based ad (is it so?)

I was just reading the write-up of this from 'the brand reporter' site…

The creative agency behind monster.com ad JWT, Delhi and the creative director 'Arindam Sengupta' says… "The idea behind the TVC was to dramatise how odd people will look if caught in the wrong profession." If other sites merely 'find a job' for you, with an accurate search engine as a starting point, Monster's opportunity lay in 'finding the right job', something which is a powerful motivator for the target audience.

I dont know about you all but i am not convinced with this Ad or for what he is trying to tell the audience. How can anybody be in a wrong profession? a software engineer by default will be a software engineer and not a lawyer or a fisherman, a crickter will be a crickter and not a laundryman unless he is a 'dhobi' to wash clothes when he is not playing cricket… and why will a Bharatanatyam dancer will be controling traffic if she does not have any shows to perform.

Now, someone please make me understand, i am asking you again how can anybody be in a wrong profession? One can be in a wrong place of work and so you ask him to find a better place. The logic should work foremost. And for all the job sites the logic is as simple as to find a better job with the employers and openings listed there.

Read the full article here: http://www.thebrandreporter.com/perl/tbr/afaqs_link.html

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