Hitesh Mehta | communication designer

June 26, 2006

BrandReporter Mugshot – Shortlisted

Filed under: Art & Design — Hitesh Mehta @ 11:56 am

My design for the coffee mug has been shortlisted and is up for individual voting.. you can check all the 12 finalists here:http://www.thebrandreporter.com/mugshot_contest/index.html

If you like my entry then do vote with your name & email provided in the same page (below). Since its not possible for you to read the 'coffee facts' on the design i am writing down here:

The 16 most interesting facts & trivia on coffee written here are:

# It takes five years for a coffee tree to reach maturity.

# A coffee tree has a lifespan of about 50 to 70 years.

# Coffee is consumed in large part not simply because of taste, but because of the effect it has on those who drink it.

# Sprinkle spent coffee grounds around the base of your garden plants and it will stop snails and slugs from munching them.

# Coffee is the second most traded product in the world after petroleum.

# Latte art or coffee art refers to designs created on the tops of espresso based drinks by a barista.

# India on top 10 green coffee producers in the world.

# The world's largest coffee producer is Brazil.

# The word coffee entered English in 1598 via Italian caffe¨, via Turkish kahve, from Arabic qahwa.

# The aromas in coffee develop at the 10th minute of roasting.

# Coffee, the world's second most popular drink after water.

# Vincent Van Gogh was a big frequenter of the cafe society and famously said “I have tried to show the cafe as a place where one can go mad.

# An espresso has less caffeine than a cup of coffee!

# A scientific report found that the steam rising from a cup of coffee holds antioxidants which prevents heart disease.

# Coffee is the seed of a cherry from the tree genus Coffea.

# The coffee cherries turn from yellow to orange and then bright red, 6 – 8 months after flowering.



  1. Hey there Hitesh. Thats a really kick ass design, and for a coffee lover like me thats a lot of info and goes well with the theme as well. You have one vote from me for sure!!!

    Comment by Arvind Iyer — June 26, 2006 @ 1:21 pm

  2. I voted for u…its damn neat and logically its true ur whole idea behind hot served and font size etc..good work…hope u win…post it on orkut too…im sure ull get more votes

    Comment by Sneha — June 26, 2006 @ 3:12 pm

  3. Hey Hitesh…thts a really neat design…there’s a lot of copy on the mug, btu then i saw the other one, where there is less copy in the shape of steam which is coming out..really good..nice thought with the design, colours and typo…keep it up…all d best

    Comment by Amit Murthy — June 26, 2006 @ 4:28 pm

  4. Hi Hitesh, Itz really good creative and more info. I like very much this design. My vote for you only. Sure you win… All de best!!

    Comment by Logabalaji — June 27, 2006 @ 12:45 pm

  5. hey there
    u surely dont know me.
    i too am one of those who had sent in their entries to the “mugshot contest”
    and yeah ….one of my entries too are put up there.
    i liked the whole idea of facts ( and i guess they made u cut down on those lines u put in there)
    which brings me to what i wanted to know …..did u get the lines from a site called http://www.hotmuggs.com …..cause they seem to be awfully familiar ( lol )

    in any case
    i somehow felt that some designd there have a good concept
    like the F5 for example …..but the art on it sucks ( no offence to the one who made it …..but if it sucks it just does)

    i somehow feel that all of us ( including me ) didnt quiet explore the whole world of colours that could have gone into styling the mug

    i am a sucker when it comes to BLACK ….maybe thats y the mug design that i gave in was more black than not ………* wink *

    so u an art kindo of guy …advertising ( didnt quiet browse thru the blog ….too bored to do so )

    best of luck on the contest

    have a nice day

    ( your competitor )

    Comment by austin dsouza — June 29, 2006 @ 2:35 pm

  6. Hi Austin,

    thanks for your comments.. i found these various facts n trivias thru various websites. I found some 70 facts about coffee (mix of funny, interesting & useless facts). I picked the best to fit in this design. I was not interested in adding the useless & funny ones. I am not aware of HotMugss.com.. jus chked.. but wer are the facts? or may be i didnt searched properly.

    about the other designs… i guess the one with Braile concept is quite nice.. and ofcoz as you said F5 cud have been much better… but ultimately we never know wat the panel has to decide πŸ™‚

    did you vote for ur design? or any of your favourites? * wink *


    Comment by Hitesh Mehta — June 29, 2006 @ 2:55 pm

  7. blogged about your participation and this post here …. so hope u get more votes….mine already included.

    incidentally…u might the text i use for the ‘leave a comment’ link is a bit relevant to your post.. πŸ˜€

    Comment by Diabolic Preacher — June 30, 2006 @ 2:43 am

  8. Hey thats really nice of you Pintoo (d.preacher)… thanks a lot.

    Comment by Hitesh Mehta — July 1, 2006 @ 5:04 pm

  9. Hi,

    Your entry for the information value is absolutely great ! However, I found “MUG” …. “AATA KAI” very interesting, but ofcourse, for those who don’t understand Marathi, it may be a total bouncer.

    All the best!


    Comment by Kamaal Mustafa — July 14, 2006 @ 4:28 pm

  10. Hey,I just discovered that you can get paid to read ad’s on your cell phone. Ads which are based on our preference. And the earning is not in few hundred rupees, but can turn into thousands. Its like i am making side income. Check it out – http://www.sms2india.co.inHowever you need a invite id – Here it is – hul77See how much you can make!! You will love it, coz i did.- Mike

    Comment by Mike — June 9, 2007 @ 10:50 am

  11. Thanks for sharing this information. Really is pack with new knowledge. Keep them coming.

    Comment by My Home — August 18, 2007 @ 1:34 am

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