Hitesh Mehta | communication designer

July 14, 2006

FIFA 2010 official logo

Filed under: Brands of the world — Hitesh Mehta @ 6:30 pm

FIFA 2010 official logo
The next country to host FIFA World Cup 2010 is South Africa and they have unveiled the official logo on 7th July 2006 designed by agency named Switch Design.

FIFA 2006 official logo:

There was a lot of discussions & criticism happened for the Germany FIFA logo by the world designers including the top designer Erik Spiekermann from Germany and he says the logo is “Just Embarrassing” and “The logo contains too much info and is badly presented”, “the focus is not german” and such…

And then came 11designers with their own ideas for the FIFA 2006 logo and many acclaimed the concept by Hesse Design.

Ok, for all the design and branding professionals reading this can comment your views on these designs.



  1. I hated the 2006 logo. Way too noisey and does a bad job of expressing what the logo is supposed to represent. From the 11 designs on the 11designers site I agree that Hesse Design was the best. I also liked the Die Gestalten one. The both seem to capture the energy level of the World Cup which is crucial.

    Comment by damascity — July 15, 2006 @ 1:34 am

  2. […] The World Cup is over. Thankfully so is the logo. Hitesh Mehta blogs about the newly unveiled World Cup 2010 logo and alternative logos that 11designers put together. Hesse Design and Die Gestalten were my favorites of the 11. […]

    Pingback by Damascity » 2006 World Cup Logo Critiques and Alternatives — July 15, 2006 @ 1:49 am

  3. interesting dope on coffee…

    the coffee mug is damn cool too.

    Comment by jammy — July 16, 2006 @ 10:57 pm

  4. information overload….huh….come on dont just crticize the 2006 logo for the sake of it….my views are quite diffrent…quite a chearfull logo …capturing the mood and spirit of the event…and what information do u want in logo???? any games logo is just image of its essence…and the 2006 well achieves it…..

    Comment by asutosh — July 18, 2006 @ 1:07 am

  5. There is a email assosciaterd with the FIFA name claiming aUS$1,950,000.00 prize to the winner.I thought you would like to be aware of this. THE FIFA LOTTERY AWARD LIMITED

    Status: Active
    Date of Incorporation: 15/07/1994
    Company Type: Private Limited Company

    Comment by chris — September 29, 2007 @ 12:24 am

  6. Targeting a balance between US,

    US-LANKA TIES: Sri Lanka is definitely not internationally isolated in her struggle against Tiger terrorism as very correctly stated by

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  7. The new logo is much better and express the game excitement.

    Comment by fifa 2010 — October 7, 2009 @ 7:25 pm

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  9. anyone can explain the meaning of the logo fifa 2010

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