Hitesh Mehta | communication designer

June 26, 2006

BrandReporter Mugshot – Shortlisted

Filed under: Art & Design — Hitesh Mehta @ 11:56 am

My design for the coffee mug has been shortlisted and is up for individual voting.. you can check all the 12 finalists here:http://www.thebrandreporter.com/mugshot_contest/index.html

If you like my entry then do vote with your name & email provided in the same page (below). Since its not possible for you to read the 'coffee facts' on the design i am writing down here:

The 16 most interesting facts & trivia on coffee written here are:

# It takes five years for a coffee tree to reach maturity.

# A coffee tree has a lifespan of about 50 to 70 years.

# Coffee is consumed in large part not simply because of taste, but because of the effect it has on those who drink it.

# Sprinkle spent coffee grounds around the base of your garden plants and it will stop snails and slugs from munching them.

# Coffee is the second most traded product in the world after petroleum.

# Latte art or coffee art refers to designs created on the tops of espresso based drinks by a barista.

# India on top 10 green coffee producers in the world.

# The world's largest coffee producer is Brazil.

# The word coffee entered English in 1598 via Italian caffe¨, via Turkish kahve, from Arabic qahwa.

# The aromas in coffee develop at the 10th minute of roasting.

# Coffee, the world's second most popular drink after water.

# Vincent Van Gogh was a big frequenter of the cafe society and famously said “I have tried to show the cafe as a place where one can go mad.

# An espresso has less caffeine than a cup of coffee!

# A scientific report found that the steam rising from a cup of coffee holds antioxidants which prevents heart disease.

# Coffee is the seed of a cherry from the tree genus Coffea.

# The coffee cherries turn from yellow to orange and then bright red, 6 – 8 months after flowering.

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May 31, 2006

Expressions Overruled

Filed under: Art & Design — Hitesh Mehta @ 11:35 pm

I love caricature but i have never learnt the art of how to draw them on paper. In this artwork i had my views on the kind of expressions i was looking for and i produced this with adobe illustrator using mesh controls after breaking the stock image from raster to vector.

If you guys have any links/tutorials/expert advice on how to start working with caricature from step 1 then do share it. thanks in advance.

Would appreciate your feedback on this.

May 22, 2006

The Brand Reporter – Mug Shot Contest

Filed under: Art & Design — Hitesh Mehta @ 1:53 am

There was an open design contest by The Brand Reporter and the assignment was to design the coffee mug which will be the subscription gift for there new subscribers to the mag.

I have 2 quick entries for The Brand Reporter Mug Shot contest.

1. Smoke-like-design

The very first idea clicked me was to work on typography and to use it effectively to go with the subject, here its for a happening brand magazine which gives up-to-date reports on brands regularly…. meaning its served hot. The same implies here in my design with the use of typo and adding few facts of coffee which is applied here as the smoke coming out from the brand below (The Brand Reporter).

The user would definately be interested in reading the lines about what is written in this mug, the fonts will be small so they wil have to take it little closer and read.. and yes tilting the mug to read the lines.
MugShot 1

The facts written on this mug are:

# Coffee is the second most traded product in the world after petroleum.
# It takes five years for a coffee tree to reach maturity.
# The word coffee entered English in 1598 via Italian caffè, via Turkish kahve, from Arabic qahwa.
# Coffee is consumed in large part not simply because of taste, but because of the effect it has on those who drink it.
# The world's largest coffee producer is Brazil.
# India on top 10 green coffee producers in the world.
# Latte art or coffee art refers to designs created on the tops of espresso based drinks by a barista.

———————————————-

2. tic-tac-toe

 MugShot 2

On the title end, i tried tweaking the real game title from tic-tac-toe to smile tics . smile tacs . smile toes

On the design end, i have used the computer smileys and the tic-tac-toe game concept… the smiley's in yellow are the winning smileys! and other show their loosing expressions for not winning/smiling. 

April 28, 2006

Vector Art

Filed under: Art & Design — Hitesh Mehta @ 11:59 pm

Vector Bike

I designed this bike using Macromedia Flash in 2004, this is my first vector art of this kind… thought let me post this on my blog & give back life to this bike…(smile) I have spent nearly 14 hours to finish this work. This work was posted on a design forum during sep2004 and lot of people liked it.. you can check the forum link and the various comments here http://surfunion.com/forum/index.php?act=ST&f=1&t=1770

Also, chk the swf here to get-in-to chk the details.. http://img.photobucket.com/albums/v497/hit…a/firstbike.swf

Few feedback / reviews here: http://www.vectorpeeps.com/index.php?sec=galleries&cid=4&gid=12&vid=504

April 18, 2006

India Alive

Filed under: Art & Design — Hitesh Mehta @ 11:18 am

Visage Images in India who represents GettyImages had thrown a contest for graphic designers, art directors, visualisers last month to participate by designing a poster titled India Alive and the idea was to visualise an image of India.The entries will be judged by a panel drawn from varied creative fields, including photography (Ashok Salian), film (Pankuj Parasher) and few from sculpture and theatre.The results are yet to be announced.. and best 3 poster entries from the region will win the Visage of India Award. While all winners from the west will be announced at Mumbai, those from the northern region will be awarded at Delhi. The east and south regions have been clubbed, and three winners from the two regions combined will be announced at the Bangalore awards ceremony.

Though this is a very tough competition… i really enjoyed designing something for the very first time on such an interesting subject… I have used 42 images from visage collection in this poster collage. Here is my submission.. wish me luck.

Contest submission for VisageImages (gettyimages group)

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