Hitesh Mehta | communication designer

July 14, 2006

FIFA 2010 official logo

Filed under: Brands of the world — Hitesh Mehta @ 6:30 pm

FIFA 2010 official logo
The next country to host FIFA World Cup 2010 is South Africa and they have unveiled the official logo on 7th July 2006 designed by agency named Switch Design.

FIFA 2006 official logo:

There was a lot of discussions & criticism happened for the Germany FIFA logo by the world designers including the top designer Erik Spiekermann from Germany and he says the logo is “Just Embarrassing” and “The logo contains too much info and is badly presented”, “the focus is not german” and such…

And then came 11designers with their own ideas for the FIFA 2006 logo and many acclaimed the concept by Hesse Design.

Ok, for all the design and branding professionals reading this can comment your views on these designs.


July 13, 2006

Fuji Film’s new logo

Filed under: Brands of the world — Hitesh Mehta @ 10:13 pm

Fujifilm unveils its new corporate brand. Officialy the logo will be live and public from October 1st 2006.

old         new

What FUJIFILM has to say on the new design?
With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation. At the same time, Fujifilm will continue to use green as its corporate color, inheriting its established brand assets.

Read more: http://www.fujifilm.com/news/n060712.html

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