Hitesh Mehta | communication designer

July 13, 2006

Fuji Film’s new logo

Filed under: Brands of the world — Hitesh Mehta @ 10:13 pm

Fujifilm unveils its new corporate brand. Officialy the logo will be live and public from October 1st 2006.

old         new

What FUJIFILM has to say on the new design?
With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation. At the same time, Fujifilm will continue to use green as its corporate color, inheriting its established brand assets.

Read more: http://www.fujifilm.com/news/n060712.html



  1. Hi Hitesh,

    Thanks for sharing this. I have always found Fuji’s logo/identity/colour scheme/ads etc. very week, and even this new logo doesn’t help much IMHO.


    Comment by Kamaal Mustafa — July 14, 2006 @ 4:23 pm

  2. […] FujiFilm unveiled its new logo. I personally think it’s a much needed facelift. It did a good job of maintaining a similar font style so as not to dissever itself from those who who have an attachment to Fuji. It is cleaner than the previous one and does a better job representing where where the photography industry is going these days (i.e. digitial). Kudos! […]

    Pingback by Damascity » New FujiFilm Logo — July 15, 2006 @ 2:17 am

  3. i need the fujifilm green logo in high resolution thanks

    Comment by wajid — August 20, 2007 @ 4:47 pm

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    Comment by AllForYou123 — August 30, 2007 @ 9:01 am

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